Pudgy Penguins’ ‘Pudgy Toys’ collection surpasses $500,000 in sales within 48 hours

Pudgy Penguins’ “Pudgy Toys” collection has surpassed $500,000 in sales, with over 20,000 items sold on Amazon in just two days after launch.

The collection is a collaboration between the blue-chip NFT collection Pudgy Penguins and PMI Ltd. Kids’ World, a renowned children’s merchandise and toys company.

Pudgy Toys, which debuted on Thursday, is the first mass-market NFT IP product licensed directly from the community.

Pudgy Penguins

2023-05-25 05:00

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The announcement of the project came via an enthusiastic Twitter video post, unveiling both a collection of physical toys and an accompanying online platform.

The video showcased a collection of penguin NFT-inspired toys, depicting them coming to life in a Toy Story-esque setting. The exciting news revealed that the phygital toys would be available on Amazon.

“This will be the first time that NFTs and blockchain technology are introduced to the everyday consumer in a seamless, non-intimidating way,” said the OG NFT project team.

The new products from the NFT project include Pudgy Penguins characters, plushies and igloos, each accompanied by a birth certificate, adoption card and mystery box. These items can be redeemed in the globally-connected virtual realm of “Pudgy World.”

Each product also comes with an accompanying QR code that, when scanned, offers four to six diverse traits, ranging from common to epic. These traits can be traded, sold or used for customization. Then, users can mint their Forever Pudgy Penguin as a customizable NFT on the blockchain.

Positive reception

The Pudgy Penguins project’s success and impressive sales figures resulted from strategic decisions made by CEO Luca Netz, as highlighted in a noteworthy Twitter thread by Pudgy fan Moe Zaharia.

“This announcement made me so bullish I quickly purchased my first ever Pudgy IP from the secondary market and it has already increased 26.7 percent in 24 hours,” wrote Zahria in a tweet posted on May 21.

According to Netz, the PP toys had always been on the list of projects that would be released ever since he took over 13 months ago.

So far, the feedback on Twitter has been nothing less than positive and enthusiastic.

“The Pudgy World experience is very cool! Each @pudgypenguins toy and plush contains a code to unlock digital traits and customize a 3D character!” read a tweet from user @dim8765, an NFT collector and the founder of Nanoz Universe NFT collection.

A prominent investor, builder and influencer in the crypto world that goes by @gmoneyNFT praised Netz and his team for the launch. “I now know what I’m buying all of my friends’ kids for Christmas this year. Excited for you guys,” read the tweet.

@SeanOhio_, a partner of the Alien Frens NFT collection, posted pictures of the Pudgy Toys as his children played with the plushies to show support for the team on his Twitter account.

“Support all projects, holder or not, especially projects that bring joy to your kids,” read the caption.

Story of Pudgy Penguins

The Pudgy Penguins NFT collection was launched by a group of college students in July 2021. The 8,888 unique penguins quickly sold out, gaining popularity and attention from major publications and celebrities such as Steph Curry and Tory Lanez.

In January 2022, the community voted to remove the original creators due to dissatisfaction with the project’s progress on its roadmap, which then included plans for a metaverse game, a children’s book and a token launch.

Netz acquired the project in April 2022. Since then, Pudgy Penguins have experienced a resurgence in popularity, with increased NFT prices and a highly engaged community.