As known from:
known from Coinwireknown from Benchknown from Coinindex
  • About CryptoGmblr.com
Contains commercial content
Cryptogambling / Louis Vuitton unveils new luxury phygital NFT

Louis Vuitton unveils new luxury phygital NFT

Publish Date: 07/06/2023

Stock Photo, tags: louis vuitton luxury - pbs.twimg.com

Luxury brand Louis Vuitton is venturing into the world of Web3 once more with its latest offering, the phygital VIA Treasure Trunks NFT.

Priced at €39,000 (over $41,000) each, these NFTs will serve as access passes to exclusive products, experiences and a community of fellow holders. The limited collection will only be available to a select few, with just several hundred trunks up for grabs.

Bernard Arnault, LVMH chief executive, had previously hinted interest in utilizing high-value items in applying NFT technology to the company’s offerings, saying, “It can undoubtedly have a positive impact β€” if it is well done β€” on the activity of the brands, but it is not our objective to sell virtual sneakers at €10.”

Interested customers in select countries can register for the waiting list starting June 8. Registrants will be required to connect their crypto wallets for verification purposes.

On June 14, selected participants will gain access to a private webpage to learn more about the Via project, followed by an invitation on June 16 to purchase their Treasure Trunks using either cryptocurrency or fiat currency. Holders will also receive a physical replica of their trunk, customized to their specifications.

Louis Vuitton has implemented measures to safeguard access to Via. Holders are prohibited from selling or gifting their trunks, positioning them as “soul-bound collectibles” to promote loyalty and discourage flipping.

However, future items acquired within the ecosystem through specialized “keys” can be sold. Holders will also be able to purchase bespoke keys that unlock access to additional products.

Megan Kaspar
2023-06-07 19:35
#LouisVuittonVIA Treasure Trunks TL;DR: – digital + physical trunk, Β£39k each – soulbound collectible – periodical bespoke purchasable keys available to VIA holders – keys are not soulbound & unlock physical products – IRL events only accessible to VIA holders https://t.co/cEXuNF7jK9
67 3

All in on Web3 experience

Dubbed “Via,” meaning road in Latin, the project aims to provide an elite pathway to coveted items and experiences. This aligns with a growing trend in branded NFT projects, where high-value and hard-to-obtain NFTs serve as gateways to other physical and digital offerings.

Louis Vuitton’s Via project claims to extend beyond mere access, incorporating traceability through the Aura blockchain and event-focused NFTs to foster and reward communities of NFT holders.

The company’s approach retains some elements of traditional Web1 practices, such as correspondence through email addresses and limitations on flipping NFTs. The strategy is characterized as “Web2.5” by Nelly Mensah, LVMH’s VP of digital innovation and emerging solutions.

The Via structure mirrors successful NFT projects like the Bored Ape Yacht Club and Rtfkt, now owned by Nike, where community members gain exclusive access to future releases.

Louis Vuitton’s foray into NFTs diverges from the more prolific and diverse approach of competitor Gucci while echoing Tiffany’s strategy under the LVMH umbrella. Prada also adopts a similar cadence with its monthly Timecapsule NFT drops.

The brand’s collaboration with Pharrell Williams as men’s creative director further indicates its growing interest in NFTs.

Louis Vuitton
2023-06-07 19:35
Introducing Louis The Game. Join Vivienne in collecting 200 birthday candles as she retraces #LouisVuitton’s story over two centuries and try to find one of the 30 precious NFTs. Discover the new game in honor of #LOUIS200 at https://t.co/5vpMF3AQDy https://t.co/tpAM5rZhjR
2614 43

Louis Vuitton’s previous Web3 ventures

The introduction of the Treasure Trunks marks a departure from Louis Vuitton’s previous Web3 venture, Louis: The Game, a free-to-play experience launched to educate players about the brand’s history.

Louis: The Game was officially launched on August 4, 2021, coinciding with Louis Vuitton’s founder’s birthday, and is available for download on both iOS and Android app stores.

The protagonist of the game is Vivienne, the beloved wooden doll and mascot of the Louis Vuitton brand, adorned with the iconic flower motif from the house’s monogram.

Players accompany Vivienne on a captivating journey through the rich history of Louis Vuitton, completing various quests along the way, as reported by Kurier.

The Web3 aspect of the game incorporates 30 embedded NFTs that players can find spread throughout the game, designed by artist Beeple. Every NFT is a collectible that can be found only through playing the game and are not sellable.

This release follows the success of the house’s previous gaming venture, the Endless Runner game, which was introduced in 2019. The earlier game was created in collaboration with Virgil Abloh’s FW19 runway collection and featured nostalgic 16-bit style gameplay.

Top Online Casinos
Top Casinos Bonuses
Stake.us
Stake.us
Stake.us Review
4.6/5
McLuck
McLuck
McLuck Review
4.6/5
High5Casino
High5Casino
High5Casino Review
4.5/5
Sweeptastic
Sweeptastic
Sweeptastic Review
4.5/5
Wow Vegas
Wow Vegas
Wow Vegas Review
4.5/5
Stake.us
Stake.us Bonus
$55 Stake Cash + 260K Gold Coins + 5% Rakeback
T&Cs apply
4.6/5
McLuck
McLuck Bonus
7.500 Gold Coins + 2,5 Sweepstakes Coins
T&Cs apply
4.6/5
High5Casino
High5Casino Bonus
5 Sweeps Coins + 250 Game Coins + 600 Diamonds
T&Cs apply
4.5/5
Sweeptastic
Sweeptastic Bonus
Get 70,000 Lucky Coins and 44 Sweeps Coins
T&Cs apply
4.5/5
Wow Vegas
Wow Vegas Bonus
1.75M WOW Coins + 35 Free Sweepstake Coins
T&Cs apply
4.5/5
Latest News
Charles Hoskinson forecasts Altcoin season showdown: ADA vs. DOGE
Cardano (ADA) Faces Dual Meme Coin Competition where ...
Top 5 AI cryptocurrencies ready to thrive during the next bull market
New crypto ventures merge the groundbreaking capabilities of ...
Top Crypto Exchange Sites
Crypto Exchange Guide
  • Crypto Exchanges
  • Betting Exchange
Top Brands
Top Bonuses
Stake.us
Stake.us
Stake.us Review
4.6/5
McLuck
McLuck
McLuck Review
4.6/5
High5Casino
High5Casino
High5Casino Review
4.5/5
Sweeptastic
Sweeptastic
Sweeptastic Review
4.5/5
Wow Vegas
Wow Vegas
Wow Vegas Review
4.5/5
Stake.us
Stake.us Bonus
$55 Stake Cash + 260K Gold Coins + 5% Rakeback
T&Cs apply
4.6/5
McLuck
McLuck Bonus
7.500 Gold Coins + 2,5 Sweepstakes Coins
T&Cs apply
4.6/5
High5Casino
High5Casino Bonus
5 Sweeps Coins + 250 Game Coins + 600 Diamonds
T&Cs apply
4.5/5
Sweeptastic
Sweeptastic Bonus
Get 70,000 Lucky Coins and 44 Sweeps Coins
T&Cs apply
4.5/5
Wow Vegas
Wow Vegas Bonus
1.75M WOW Coins + 35 Free Sweepstake Coins
T&Cs apply
4.5/5

Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.

Trading financial products carries a high risk to your capital, especially trading leverage products such as CFDs. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 74-89% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.

21+NCPGGamblers AnonymousCloudflareSSLcoΒ² neutral
Close
Players accepted in the US US Flag
Stake.us Exclusive Bonus
$55 Stake Cash + 260K Gold Coins + 5% Rakeback
Promo Code
Go to Stake.us
Visit Site
T&Cs apply, 18+
Payment Methods
Bitcoin
Litecoin
Ethereum
Dogecoin
Highlights
  • Exclusive promo code: CRYPTGAMBL
  • Play Stake Originals games for free
  • Get free Stake Cash daily just by logging in
Stake Originals
Dice
Crash
Plinko
Mines
×
Your Bonus Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site