Multichain NFT protocol Holograph has unveiled its latest collaboration, showing a reiteration of a “blue chip” NFT combined with a popular meme.
The collectible, named KilroyPunk, was created by Californian artist Eric Elms, combining the famous “Kilroy Was Here” meme with CryptoPunk #8527, an NFT popularized by 0xfoobar (foobar), the pseudonymous creator of Delegate Cash and a prominent figure on Crypto Twitter.
Aiming to establish a strong presence in the NFT space, Holograph released this collaboration as its third offering through its consumer-facing application after previously releasing Gleam and Mosh Pit 2000. The open-edition mint allows unlimited claims and is currently priced at $15.
CryptoPunks #8527 is part of the popular NFT collection CryptoPunks, built on the Ethereum blockchain. It was created in June 2017 by Canadian software developers Matt Hall and John Watkinson from Larva Labs.
Drawing from London punk scenes, the cyberpunk movement and the electronic music duo Daft Punk, this experimental project played a significant role in shaping the crypto art movement and the development of the ERC-721 standard for NFTs. It has also become an integral part of the cryptocurrency and decentralized finance ecosystems across various blockchains.
Foobar, who has long used CryptoPunk #8527 as his profile picture, expressed his excitement about the collaboration, saying, “It’s a nice remix on top of the classic Punk.”
Boasting a substantial Twitter following of over 133 thousand, foobar, who is presently using the KilroyPunk as his Twitter avatar, also recognized the significance of #8527 in building his brand recognition over time.
The roots of “Kilroy Was Here” can be traced back to the 1940s when it emerged as a symbol on American battlefields in Europe and the Pacific, often seen as graffiti. Elms, known for his cultural commentary using the Kilroy character, brings a distinct subtext to his foray into the NFT space.
Elms highlighted the parallel between Kilroy’s history and the conceptual and stylistic significance of CryptoPunks in the NFT space. “Kilroy has a rich history dating back to World War II and has evolved culturally through different eras,” he said.
His artistic style, which often involves transforming printed materials through collages, aligns with the pixelated digital art of CryptoPunks — emphasizing the importance of engaging with the visual and conceptual history of the NFT sub-culture.
The collaboration was promoted on the streets of New York City, drawing inspiration from counterculture trends prevalent in streetwear and skate circles, according to Holograph CEO Jeff Gluck. While Holograph focuses on culture, Gluck underlines that the protocol is fundamentally rooted in technology.
Developed by CXIP Labs, Holograph adopts a multichain approach to digital collectibles, allowing users to mint NFTs on their preferred blockchain or swap them across various networks. Currently, the protocol supports Ethereum, Polygon, Avalanche, BNB Chain and Optimism.
NFTs represent unique digital tokens that signify ownership of an item, often digital art, and are typically associated with a single blockchain. However, notable projects such as DeGods and Doodles have expanded to multiple networks over time.
Foobar praised Holograph’s approach, addressing the challenges associated with cross-chain operations, saying, “We need a unified user-first experience rather than each project recreating their own cross-chain mechanisms.”
Holograph’s previous mint featured the work of artist Jasmine Monsegue, also known as Spacebrat. Her free NFT, marking her debut in the NFT space, was minted over 300,000 times within 48 hours, with a majority of the NFTs minted on Polygon, an Ethereum scaling platform.
Gluck highlighted that the adoption of Polygon by Holograph users was likely driven by the high gas fees on other networks, illustrating one of the benefits of a multichain approach.
He also emphasized the growing recognition among consumers and creators of the necessity for a multichain approach, as it eliminates the confinement of assets to a single blockchain.
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